BILLBOARD ADVERTISING AND CONSUMER PATRONAGE: AN OVERVIEW.

  Billboard advertising and consumer patronage: an overview.When one starts a business or is running a business, one needs to make people aware. Promotion is important for any type of business to let others know about the business. Any type of business, whether it is run online or offline requires customers so that it can experience a good business...

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CORPORATE SOCIAL RESPONSIBILITY EFFECT ON CORPORATE IMAGE.

 Corporate Social responsibility effect on corporate image.Businesses have been incorporating a lot of Corporate Social Responsibility (CSR) activities in their operations. Corporate Social responsibility has advanced into a strategic instrument for a firm’s sustainability as well as its brand image (Beckman, Colwell & Cunningham, 2009; Chen...

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GHANAIAN PERCEPTION ABOUT NEW ONLINE BIOMETRIC PASSPORT.

Ghanaian perception about new online biometric passport.For the purpose of identification and international travel, passport is a must have for each and every citizen of any country globally (Paintsil, 2018). Despite the relevance of this piece of document, it is sudden to come to the realization that Ghanaians have to employ unthinkable means to acquire passports...

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EMPLOYER BRANDING AND EMPLOYEE ATTRACTION AND RETENTION.

Employer branding and employee attraction and retention.A brand is a distinguishing name and/or symbol (such as a logo, trademark, or package design) intended to identify the goods or services of either one seller or a group of sellers, and to differentiate those goods from those of competitors (Aaker, 1991). A brand is a name, term, design, symbol,...

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